About Us


Watch the video

Betterware was established in 1928 and we think our greatest achievement through the decades is the opportunity we’ve offered ordinary people to improve their lifestyle and control their family’s earnings by running their own Betterware business. It’s totally flexible in terms of time, commitment and geographical location and is a genuinely fantastic opportunity to increase your earnings.

There’s no secret to how it works; the Betterware catalogue is our shop window, our sales teams distribute it directly to the public and the public browse and buy from it – it’s as simple as that!

Our sales structure is a close-knit community of family businesses all pulling together and our success is built on the outstanding support we offer our fantastic independent sales teams of Distributors, Coordinators and Territory Sales Agents, together with the excellent personal service they offer (our) customers.

Betterware's timeline

‘Betterwear’ is founded

The company is set up in East London in a time of great unemployment, making and selling brushes and polishes door to door. The Betterwear man with his brown suitcase quickly becomes a popular figure on the streets of Britain.


Massive growth for the business

In 1934 the company moves to bigger premises in Romford and is at the forefront of technology and ideas. Sales quadruple and after the war many ex-servicemen take advantage of our opportunity. The housewives of Britain are happy to support them by buying products.

1930 - 1950

Higher earnings for men and women

By the 60’s the percentage of women joining has increased and so have earnings! The traditional suitcase of products is replaced by a folder of photographs of products (a precursor to the catalogue).


Betterwear becomes Betterware

The catalogue is introduced and the company name changes to reflect a wider range of household products.


Bigger and better

The company moves to the Midlands and as the product range and sales force increases new premises in Curdworth, Birmingham are opened by Prime Minister John Major.

1980 - 1990

Betterware goes online

Betterware launches a brand new website to sell to a wider audience, including parts of Europe.


Betterware celebrates 85 years

To mark this milestone the company brings back some of its best loved and most popular products of previous years in a special 85 anniversary catalogue edition.


A new home

We complete a move to our new premises in Hurricane Park, Birmingham. Our vision and values remain the same as they were 85 years ago – to provide problem solving, innovative household products to our customers and to offer a free business opportunity to our fantastic family of independent Distributors.


A new partnership

In October 2015, Betterware became a member of the CVSL group. CVSL is a growing federation of direct selling companies dedicated to the growth and prosperity of direct sales companies worldwide. More info


Apply Online

Please note: It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved